Job Description

Do you have a passion for the indoor industry and enjoy working with a creative, collaborative team? If so, this could be the perfect opportunity for you!

POSITION SUMMARY:  

 

The Content and Marketing Coordinator for Kelty & Exxel Outdoors is responsible for working closely with the Exxel Outdoors Marketing Manager and other cross-functional teams. Duties for this role include content creation and deployment, deliberate planning and analytics reporting for social channels and marketing, growing our brand awareness and reputation online, and cultivating strategic brand partnerships with organizations, athletes, and ambassadors. Additional duties include sample management and allocation, event planning and logistics, and photo and video shoot production assistance.

ESSENTIAL DUTIES AND RESPONSIBILITIES 

 

• Participates in overall brand direction and development, and execution of the annual marketing plan and creative calendar, while under guidance from the Exxel Outdoors Marketing Manager.
• Ensures consistent brand image of Exxel Outdoor brands through all marketing content.
• Organizes, manages timelines, and executes content for social 
• Manages sample delivery for PR, events, and photoshoots.
• Assists in the production of photo and video shoots, including casting, location planning, on set assistance with lighting, photo/video equipment, and styling. 
• Coordinates with brand partners, athletes, and ambassadors for brand representation and storytelling.
• Continually reviews and analyzes actions to drive a positive ROI.

 

Social Media

• Orchestrates the social media output for all of Exxel Outdoors’s brands.
• Schedules posts, responds to comments, writes captions, analyzes performance, and works on social media direction with the greater Marketing organization.
• Coordinates with strategic partners on social content, giveaways, and product promotion.
• Edits the occasional reel, resizes images, and stays up to date on social media trends.

Brand Partnerships

• Coordinates with athletes, brand ambassadors, and strategic partners for brand promotion on social media and at events.
• Fosters relationships with ambassadors and athletes, understanding mutual schedules and content goals to boost reach and maintain brand identity.
• Works with Marketing Manager on selection of strategic brand partnerships for growth. 

 

Sample Allocation and Public Relations Coordination

• Orders samples for athletes, ambassadors, photoshoots, and events.
• Understands project timelines to ensure on-time and accurate delivery of samples.
• Works directly with PR team to launch products and seed samples to media.
• Maintains communication cross-functionally of sample status and delivery.

Photo / Video Shoot Production & Event Coordination

 

• Assists in the production of photo and video shoots in partnership with the Marketing Manager.
• Performs casting, location scouting, day of logistics, shot list prep, and sample allocation for photoshoots.
• Assists in event coordination and attendance when applicable.

E-Commerce Support

• Acts as a bridge between marketing and e-commerce, sales, and product teams, ensuring deliverables are provided and deadlines met.
• Works directly with email and ecommerce specialists on campaigns, assisting with scheduling, calendars, sales events, gift guides, and online bundles.
• Contributes to web and email copy. Polish and elevate brand messaging on all marketing platforms.
• Supports e-commerce teams during MAP sales. Helps update website, audits copy, tests promo codes and links to ensure sales events run smoothly.
• Organizes marketing meetings and reporting, ensuring team stays on track and shares info crossfunctionally for continuous e-commerce improvement.
• Collaborates with customer service and social media feedback to adjust promotions and spotlight products.
• Uploads media assets — photos, videos, GIFs — from shoots or PR events.

Additional Responsibilities

• Works closely with email specialist, performance marketing, and graphic design team for general marketing needs and support.
• Updates project tracker documents, maintains close communication cross functionally of project updates, and regularly tracks analytics to practice data-driven decision making.
• Performs other related duties as required and assigned.

QUALIFICATIONS/SKILLS

• Bachelor’s degree in marketing or related field.
• 2-3 years of marketing, social-media, email marketing, or related experience in the consumer product industry.
• Excellent project management skills.
• Strong conceptual, analytical thinker and creative problem-solver.
• Ability and desire to work for team-driven organization in a diverse environment.
• Excellent written and verbal interpersonal and communication skills.
• Strong organizational and project management skills and ability to multitask effortlessly.
• Works well under pressure managing multiple deadlines.
• Excellent computer skills (Word, Excel, and Power Point); alternate skills (Adobe Creative Suite, including Illustrator, Photoshop and InDesign) are a plus.
• Must be team, customer, and brand-focused, responsive in all ways, and has a high level of energy and passion for Exxel Outdoors brands, including Kelty product and positioning.
• Demonstrated drive and confidence.
• Passion for the outdoor lifestyle including camping, backpacking and hiking is required. Experience and understanding of Kelty’s products is a plus. 

WORK ENVIRONMENT

 

A collaborative, open space work environment located on the second floor of the 40,000 sq. foot facility located in Broomfield, Colorado. Team members share a common desk area. There are approximately 50 employees in the 40,000 sq. ft Broomfield corporate facility which houses a workout facility, multiple quiet telephone booths and a large employee breakroom for the employee’s use.

 

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee frequently is required to stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

 

 

OTHER DUTIES AS ASSIGNED

This job description is an overview of the scope of responsibilities for this job and is not intended to be an inclusive list of job tasks and expectations. With the evolution of Exxel Outdoors, LLC, the responsibilities of this position may change. The job must be prepared to accept new responsibilities and transfer others. 

 

Exxel Outdoors offers 3 Medical Plans, Dental, Vision, Life Insurance, programs for additional life insurance for self, spouse and family, critical illness, short-term disability, and pet Insurance. Additionally, we offer an open work environment with a workout facility for employee use, telephone booths for privacy, and an expansive employee breakroom with an awesome view of the Flatirons. All employees receive 60% off MRSP on all our company websites, in addition to discount programs from many outdoor industry companies through Pro-Deals. Each year every employee receives a $200 allowance to buy any company product, plus you still can get the discount on any items purchased. In our corporate office, employees can bring dogs to work 2 days a week, and after 90 days have option for one work from home day, 4 10-hour days, or 9 9-hour days dependent on role in the organization. Exxel offers a minimum of 80.0 hours vacation, and 7 days sick to all Full-time employees, prorated for Part-time employees, and when during the year an employee begins with the company. Exxel invests in their employees by offering this benefit selection to all employees in our Colorado market!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Salary range for the Content & Marketing Coordinator position is $60,000-$65,000 annually based on education and prior experience. 

Job Tags

Full time, Temporary work, Part time, Zero hours contract, Work at office, 2 days per week,

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