Conversion Rate Optimization (CRO) Manager Job at Buyerlink, American Fork, UT

dWxNRjkrZThmaGxpNXhBS1hZdnFqNmRxWVE9PQ==
  • Buyerlink
  • American Fork, UT

Job Description

The CRO Manager will be responsible for conceptualizing, testing, and implementing improvements to conversion actions within our marketing funnels. They have a strong understanding and hands-on experience with A/B testing and website analytics. The CRO Manager develops strategies & tactics that help drive performance and insights for our web properties.

This is a full time in-office role in American Fork, UT


Responsibilities :

  • Assist in propelling data-driven web optimization strategies for all of our web properties for marketing/conversion effectiveness.
  • Contribute to creating compelling user experiences delivering high-converting landing pages for various traffic sources through our conversion funnels.
  • Support end-to-end A/B test execution, including setup and QA within experimentation platforms (VWO experience preferred).
  • Collaborate with the engineering and design team to deliver flawless ab tests and ensure they are up to date. 
  • Follow testing roadmap and contribute to improved user experiences that remove barriers to conversion across the web user journey.
  • Utilize digital marketing knowledge to understand ROAS from different Campaigns/AdGroups/Keywords and optimize the user experience by creating/refining custom landing pages or provide suggestions for improvement to the SEM team.
  • Assist in firefighting and identifying bugs before testing to ensure bug free experience.
  • Experience in qualitative and quantitative research tools to derive meaningful observations for ideation. 
  • Employ UX best practices across websites and landing page flows to create a unified user experience, leading with content-first design.
  • Partner with the marketing team to write crisp, high-quality, on-brand copy for campaigns, products, and services.
 

Who you are & what makes you qualified:

  • 3+ years working on conversion rate optimization, testing and personalization programs for consumer websites
  • Track record of achieving statistically significant lift via conversion rate optimization
  • Demonstrated ability to envision the future state, test hypotheses, and synthesize facts and insights into concrete, actionable strategies and tactical plans
  • Highly organized and autonomous, but also collaborative and able to work cross-functionally 
  • Exceptional problem solving and quantitative skills, and ability to concisely communicate data, context, and implications
  • Experience with audience segmentation for testing purposes 
  • Positive outlook, fun, flexible, and creative
  • Hardworking, persistent, and dependable 
  • BA/BS in relevant field required 
  • Experience with A/B testing landing pages is a plus.
  • Experience with VWO is a huge plus.
 

Compensation will be determined by factors including knowledge and skills, role-specific qualifications, market location, and experience.

Life at Buyerlink:

  • Take part in our Service Days program - where you'll be rewarded with paid time off for volunteering and making a positive impact in your community.
  • Join forces with our diverse Global Community and connect with team members from all over the world.
  • We offer a comprehensive extended health benefits package to ensure your total well-being.
  • We're dedicated to your professional growth and will support you every step of the way on your career path with ongoing Professional Development opportunities.
  • Enjoy delectable, complimentary lunches, and participate in exciting team events in-office.
Privacy:

The types of Personal Information we may collect (directly from you or from Third Party-sources) and our privacy practices depend on the nature of the relationship you have with Buyerlink and the requirements of applicable law. We endeavor to collect information only relevant for the purposes of processing. As part of our recruitment process, certain roles at Buyerlink may include a technical or skills-based assessment administered through an approved third-party provider. In some cases, and only with your explicit consent at the time of testing, AI-based proctoring or monitoring (such as webcam, screen activity, or behavioral signals) may be used to help maintain assessment integrity. By continuing, you agree to Buyerlink's privacy policy, which can be accessed  here . 

Job Tags

Full time, Work at office, Flexible hours,

Similar Jobs

KING ARTHUR FLOUR

Web Designer Job at KING ARTHUR FLOUR

Web Designer Location Remote in United States : Meet Us: King Arthur Baking Company is an award-winning, audience-leading baking company with a strategic vision to be the resource for baking education and inspiration. Through traditional and new media, in-person and... 

Single Grain

AI - First Talent Recruiter Job at Single Grain

 ...Overview A Recruiter to lead end-to-end candidate screening and outreachmoving only hell yes talent through quick Zoom screens, personalizing...  ...Grain is an award winning growth marketing agency trusted by Amazon, Uber, Salesforce, and more. Our blog attracts 200k+ visitors... 

Nautilus Solar Energy

Accounting Internship Job at Nautilus Solar Energy

 ...Position Summary Nautilus Solar Energys (NSE) Accounting Intern will be responsible for analyzing and reconciling account information for Nautilus. This Hybrid full-time position reports to the Accounting Manager and will be in office two days a week. Responsibilities... 

Drive Time Transports

CDL-A Drivers needed, dedicated and home WEEKLY! Good Pay! Job at Drive Time Transports

CDL-A TRUCK DRIVERS NEEDED, DEDICATED HOME WEEKLY!! (COMPANY DRIVERS) DRIVER MUST HAVE ONE OF THE FOLLOWING: 3 months current verifiable OTR experience in the last year OR 6 months verifiable local experience or a combination of OTR/regional/local in the past year...

Preform Solutions INC

Senior Production Scheduler Job at Preform Solutions INC

 ...Sioux Falls, SD, is a well-established manufacturer of plastic products serving the packaging industry for 25 years. As a trusted...  ...environment focused on quality and reliability. The Production Scheduler plays a key role in ensuring efficient production operations by...