Job Description

The Director of Marketing, The Rady Shell at Jacobs Park is responsible for executing successful renewal, acquisition and sales campaigns that meet and exceed the San Diego Symphony’s attendance and earned revenue goals for events at its iconic outdoor bayside venue. The position will work alongside talented team members that work on media relations, design, corporate sponsorships, ticketing operations, group sales, telemarketing efforts, customer service, programming, fundraising, and other elements of concert production and presentation.

RESPONSIBILITIES:

• Plan and execute marketing and media buys for events at The Rady Shell at Jacobs Park to achieve and exceed earned revenue and attendance goals, and support in the pursuit of fundraising opportunities.

• Develop and execute annual subscription and single-ticket campaigns.

• Assist in the development of institutional goals for venue and event marketing on an annual basis; create and maintain yearly plan to achieve institutional growth and goals at the venue.

• Develop strategic utilization of direct mail, e-mail and digital capabilities to maximize earned revenue and achieve set marketing strategies.

• Maintain individual show budgets and documentation of paid campaigns for show settlements.

• Coordinate with ticket office, front-of-house and IT teams to achieve optimum ticket purchasing paths and customer experience.

• Assist in the development of branding, media planning and media partnerships.

• Create and manage marketing budget for The Rady Shell at Jacobs Park. Work with local, regional and national groups to develop San Diego Symphony’s role in marketing and promotion of the city and region

Requirements

• Successful leadership experience achieving earned revenue goals in commercial concert presentations.
• Enthusiastic self-starter, with ability to inspire others and to lead a creative team in the development and implementation of comprehensive and data-driven sales and communications plans.
• Able to work under pressure to produce results; multi-tasking, time management, organizational, planning, team-building and leadership skills imperative.
• Excellent verbal and written communication skills.
• Thorough understanding of existing and emerging and best practices in marketing, especially those specific to concert promotion.
• Demonstrated commitment to leadership in marketing processes, and an ability to increase engagement with a variety of demographic groups.
• Significant knowledge of online marketing and ability to integrate social and digital media into communications and marketing efforts.
• Knowledge of ticketing software and platforms a plus.
• Minimum of 4 years progressive marketing experience.
• Extensive knowledge of and interest in music industry.
• Very strong interpersonal, organizational, and customer service skills.
• Ability to complete tasks on deadline and work in new and innovative ways to expand the boundaries of traditional marketing, media buying and ticket sales.
• Database and Microsoft Office skills and excellent copy writing skills required.
• Basic graphic and Web design skills a plus.
• Spanish language skills a plus.

General Requirements:

• Available to work nights and weekends regularly and as required.
• Able to sit or stand for long periods of time.
• Able to pick up and move a minimum of 20 lbs.

Working Conditions:

• Normal office working conditions: sitting at a desk and computer terminal for long periods of time, typing and computer work, light to moderate lifting.

• Normal backstage working conditions: standing for long periods of time, light to moderate lifting, noisy atmosphere.

Benefits

Pay Range: $85,000.00-$95,000.00/annually

Benefits:

Health, dental, and vision insurance; life, AD&D, and long-and short-term disability insurance; FSA; paid sick days, vacation days and holidays; 401(k) plan.

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The San Diego Symphony provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

We are committed to being a workplace in which every employee has equitable opportunities and support, and experiences a sense of belonging. Individuals with diverse backgrounds, identities, and experiences are encouraged to apply.

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