Job Description

Local Marketing Coordinator (LMC)

Company: Aqua-Tots Swim Schools

Location: Regional between two locations (Braintree, MA, Norwood, MA) 

Reports To

- Owners/Operator and works in collaboration with HQ Marketing team.

- Full-time position: Non-Exempt

- Hour’s expectations – approximately 40 hours per week, depending on events on Social Calendar. Must have the ability to be at the school/in the community a minimum of 10 hours per week. Requirement is for two to three days per week physically in the school to gather content and drive engagement and culture.

Job Summary

The Local Marketing Coordinator at our swim school will play a key role in driving community engagement and business growth. This position involves coordinating both internal and external communications for marketing campaigns, school events, and local promotions. The coordinator will also help generate new, qualified leads through targeted marketing initiatives and nurture those leads throughout the customer journey to increase conversions and enhance customer retention. A focus on creating lasting relationships with families and ensuring a seamless experience for new and returning students is essential.

Areas of Responsibility:

The Local Marketing Coordinator is responsible for managing and promoting growth in the following areas:

Social and Online Reputation

· Create local content to engage our online community and encourage new enrollments.

· Develop unique social media (Facebook, Instagram, TikTok) content of Aqua-Tots’ students, families and staff members to engage current members, increase brand awareness and retain year-round enrollments.

· Create local content calendar for the entire year.

· Schedule & post social media content through 3rd party platform.

· Follow, comment and share on local businesses’ social media pages to support and bring awareness to the Aqua-Tots brand.

· Ensure reviews, comments and engagements across all social media platforms are responded to professionally and in a timely manner.

· Partner with other ownership groups or locations to interact and engage on each other’s social media platforms.

· Engage with Aqua-Tots HQ Facebook page by commenting and liking.

· Be aware of your Aqua-Tots’ Google and Yelp rating

· Respond to all Reviews within 24 hours.

· Reach out to customers who leave reviews by thanking them or conducting customer recovery.

· Report on key metrics and set goals for growth on online platforms.

· Stay up to date on trends and platform features to expand online reach and engagement.

· Complete front desk training in preparation for assisting the front desk staff as required.

Community Involvement

· Build partnerships with local businesses to display collateral for a trade of services or advertising.

· Build and maintain a record of businesses, preschools, and other entities for future collaboration opportunities.

· Research local events and determine the best opportunities to promote the Aqua-Tots brand.

· Organize, plan, and attend local events.

· Tracking and maintaining a record of businesses that are open in a 5-10-mile radius of your school.

· Tracking and maintaining a record of preschools and daycares within a 15-20-mile radius of your school

· Tracking and maintaining a list of schools and PTA’s that are in your top 5 zip codes

· Conducting water safety presentations as required and seeking out new opportunities.

· Physically going to local businesses, libraries, preschools, and elementary schools to promote our services.

Campaign Execution

· Prepare campaign assets and assist with placement in schools during designated timeframes.

· Coordinate with school management to prepare for and communicate promotions, in-school events and activities.

Digital Communications

· Build out email communications to nurture leads and improve customer retention.

· Maintain email drip campaigns to ensure seamless communication throughout the customer journey.

· Report on relevant email metrics.

Aqua-Tots Headquarters Program Execution:

· Participate in all HQ Marketing/Creative SOP’s

· Interact with HQ blog and Facebook Posts.

· Participate in all training and community sessions held from HQ to improve your role for Aqua-Tots.

· Attend monthly Management meetings and sessions.

Minimum Qualifications

· Minimum 2 years of experience in marketing/communications, retail, sales, membership sales or related field, franchise/multi-unit marketing experience a plus

· Valid Driver’s License

· Genuine passion and commitment to working with children and keeping them safe

· Proven track record with creating and implementing marketing campaigns, development and execution of social media content and event planning and management

· Flexible schedule availability

· Availability on weeknights and weekends depending on scheduled presentations and events, including holidays when needed

· Experience with Mac-based Environment

· Experience with Canva and other social media content building software for posting and creation

Preferred Qualifications

· Strong hospitality skills (i.e., role models effective customer service behaviors; engages with families to form relationships and serves as a positive representation of the brand)

· Pays attention to detail (i.e., uses and maintains a process to monitor performance; identifies mistakes by carefully attending to subordinates; takes timely steps to correct mistakes; notifies others as appropriate; and takes steps to avoid similar problems in the future)

· Communicates Effectively (i.e., consistently speaks and writes clearly and uses appropriate language; expresses thoughts clearly, and responses are thorough and thoughtful; maintains the brand voice online)

· Strong Social Skills (i.e., engaging eye contact, smiles, excellent posture, and body language [e.g., leans forward nodding, appropriate hand gestures]; interacts in a professional manner and shows genuine interest; speaks with enthusiasm and excitement; speaks positively about others, and is responsive in a focused way)

· Self-motivated (i.e., manages time and tasks well and can work independently as well as part of a team)

Other Duties

This job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities that are required for this position. Responsibilities, duties, and activities may change at any time with or without notice.

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