Job Description

THE COMPANY

Who We Are: Tradition and Innovation

HAIX is a family-owned footwear manufacturer trusted by thousands of firefighters, EMTs and paramedics, law enforcement officers, foresters and arborists, safety workers and more. We hand-craft over 1 million pairs of shoes annually and we are proud to sell them to dealers, distributors, and directly to individuals around the globe.

Our US office was established in 2003 and serves the United States and Canada.

Our mission has always been to make the best specialized footwear on the market. Period. We offer the industry's most innovative and thoughtfully designed products. We aim to create protective, comfortable footwear at a good price-to-performance ratio—boots that stand up to years of use under the most rigorous conditions. The safety of our customers is our top priority.

THE ROLE

The Search Engine Optimization (SEO) Specialist will have a deep, hands-on experience of SEO best practices, technical optimization and keyword strategy, as well as advanced skills in Google Analytics to monitor, analyze, and improve SEO performance

The SEO Specialist reports to the Marketing Manager and will report on-site to our Lexington, KY HQ.

THE JOB

• Develop and implement SEO strategies that drive organic traffic, improve rankings, and increase conversions.
• Conduct in-depth keyword research and competitive analysis to identify growth opportunities
• Optimize on-page elements including meta tags, content, URL structure, and internal linking
• Perform regular technical SEO audits and collaborate with developers and the ecommerce team to resolve site issues (crawl errors, page speed, mobile
• optimization, etc.)
• Utilize Google Analytics, Google Search Console, and other SEO tools to analyze traffic trends, track website performance, analyze user behavior, and identify areas for improvement
• Track KPIs such as organic traffic, bounce rate, rankings, and conversions; generate actionable insights and monthly reports
• Stay up to date on SEO and algorithm updates, industry trends, and competitive landscape
• Perform regular keyword research and develop a backlink strategy and implementation plan
• Manage SEO budget

THE SKILLS NEEDED

Experience:

• 3-5+ years of proven SEO experience in marketing, preferably in an agency or multi-brand environment
• Advanced-level proficiency in Google Analytics (GA4) and the Goole Search Console
• Strong knowledge of SEO tools (SEMrush, Ahrefs, Moz, Screaming Frog)
• Solid understanding of HTML, CSS, and website architecture best practices
• Experience working with CMS platforms such as WordPress, Shopware, etc.
• Strong analytical, critical thinking, and problem-solving skills
• Excellent communication skills and the ability to present findings clearly to stakeholders

Education:

• Bachelor’s degree in Marketing, Communications, Business Administration, Mathematics, Data Analytics, or related field required
• Possession of Google Analytics Certification, SEO-related certifications, and/or eCommerce certificates

Skills:

• Outstanding written and verbal communication skills
• Advanced knowledge of the latest tools and industry trends related to SEO
• Familiarity with paid search and how SEO complements broader digital marketing efforts
• Keyword research
• Analytics and data interpretation
• Content and product marketing
• Critical thinking
• Project management and implementation

THE PERKS

HAIX is proud to offer a competitive salary and benefits packages, an outstanding company environment that fosters growth, education & development and a product and mission you can confidently stand behind.

Comprehensive Health Benefits

Stay healthy and covered with our competitive medical, dental, and vision plans, short-term and long-term disability insurance, and Life Insurance and AD&D.

Retirement Savings

Plan for your future with our 401(k) program.

Paid Time Off

Work-life balance is key! Enjoy paid vacation, sick days, and holidays to recharge and spend quality time with loved ones.

Training and Development

Interested in developing your skills and working to take your next step in your career? HAIX offers an outstanding team environment that fosters growth, education & personal development opportunities that will grow with you!

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