Job Description

About the Company

Joy 101 is a fast-growing wellness company founded by Hoda Kotb, built around the belief that joy should be an intentional part of everyday life. Through our mobile app, live events, and expert-led courses, we bring together science-backed practices and inspiring voices to help people live with more clarity, calm, and connection. We're building a supportive community at scale and expanding quickly with new content, experiences, and events – including retreats and an annual JoyFest. Our mission is simple: to make wellness joyful, accessible, and personal.

At Joy 101, we believe joy is for everyone. We are committed to building an inclusive team where diverse backgrounds and perspectives are celebrated, and where everyone has permission to show up as their whole, authentic selves.

About the Role

We're looking for a Senior Social Media Manager who thrives at the intersection of strategy, creativity, and hands-on execution. You'll partner closely with our Senior Director of Creative Strategy and Marketing on big-picture brand storytelling, then own the day-to-day strategy, content creation, publishing, and performance of our social channels. You're equal parts strategic thinker and maker—someone who can develop a multi-platform content strategy, write compelling copy, concept native content, edit quick-turn videos, and analyze what's working in real time.

This role is designed for someone ready to grow into a director-level position. You'll have autonomy, creativity, and the opportunity to shape how Joy 101 shows up online.

Reports to: Senior Director of Creative Strategy and Marketing

Location: United States, remote, New York City preferred

What You'll Own

• Strategy & Growth
  • Drive strategy and performance across Facebook, Facebook Group, Instagram, TikTok, Pinterest, and YouTube
  • Grow engaged, loyal communities that reflect Joy 101's values and resonate with women aged 25-65
  • Identify platform-specific opportunities and adapt quickly to algorithm changes and cultural moments
• Content Creation & Publishing
  • Own the social content calendar end-to-end: ideation, planning, creation, scheduling, and publishing across all platforms
  • Create platform-native content optimized for each channel
  • Write on-brand copy that feels warm, human, and unmistakably Joy 101 across captions, Stories, and video scripts
  • Produce quick-turn video content using mobile editing tools (CapCut, Instagram native editing, etc.)
  • Design simple social assets using Canva or similar tools when needed
  • Craft and refine Joy 101's brand voice across all social touchpoints
• Community Engagement
  • Build authentic connections with our audience through thoughtful responses and community management
  • Foster conversations that deepen loyalty and create emotional resonance
  • Monitor sentiment and surface insights that inform content strategy
• Analytics & Optimization
  • Produce weekly and monthly performance reports with actionable insights
  • Identify trends, test new formats, and use data to inform smarter content decisions
  • Run weekly performance check-ins and pivot quickly based on what's working
• Collaboration
  • Partner with the paid media team on boosted content and creative recommendations
  • Work with practitioners, talent, and internal teams to develop content that showcases expertise
  • Coordinate event coverage, including occasional out-of-hours posting for launches, retreats, and brand moments
  • As the function grows, own influencer strategy, relationship building, and campaign execution.

What You Bring

• 5–7 years of social media experience , ideally in wellness, lifestyle, or consumer brands with strong female audiences
• Proven track record growing social channels strategically and understanding platform-specific best practices (especially Facebook Groups, Pinterest, and YouTube)
• Strong content creation skills : You can shoot, edit, and post video content quickly using mobile tools
• Exceptional copywriting ability : You write compelling, on-brand copy that drives engagement and feels distinctly human
• Design sensibility : You can create simple, scroll-stopping assets in Canva or similar platforms
• Highly organized with excellent project management skills : You can juggle multiple priorities, deadlines, and deliverables without dropping the ball. You thrive in managing complex workflows across platforms and teams.
• Meticulous attention to detail : You catch typos, ensure brand consistency, and maintain high quality standards across every post
• Creative fearlessness : You bring big ideas and fresh thinking. You're not afraid to experiment, test new formats, and create surprise-and-delight moments that make our audience stop scrolling.
• Analytical mindset : You're comfortable pulling reports, spotting patterns, and translating data into action
• Collaborative spirit : You work seamlessly with cross-functional teams and can toggle between strategic partnership and independent execution
• Flexibility : You're comfortable with occasional evening or weekend coverage for events, launches, and time-sensitive moments

Nice to Haves

• Experience managing direct reports
• A genuine love for wellness culture and women's empowerment
• Familiarity with Joy 101's content and community

What You'll Get

• The chance to work on a mission-driven product backed by a celebrity founder with a global platform .
• A collaborative team culture focused on purpose, performance, and user well-being.
• Flexible, remote -friendly work environment.
• Competitive salary.
• Free subscription to the Joy 101 app.
• Opportunities to grow into more advanced roles as the company scales.

Joy 101 is an Equal Opportunity Employer and welcomes applicants from all backgrounds.

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